Where it fits in your routine
Check your product's label to see whether it's a wash-off type (cleanser, mask) that you rinse away after a set contact time, or a leave-on type (toner, serum, spot treatment) that stays on your skin.
For a leave-on product, apply it after cleansing and let it absorb before moisturizing; for a wash-off product, follow the contact time stated on the label before rinsing.
Use sun protection during the day, as FDA guidance recommends for BHA products.
Follow the specific instructions on your finished product label regarding how often you should use it.